However, according to our research, one trend that looks to remain consistent across the globe is using gift cards as a universal gifting language. “This holiday season is going to be uniquely unpredictable for retailers and consumers alike. As pandemic hotspots shift around the world, some people will have relatively familiar holiday shopping experiences while others will continue to keep their distance,” said Theresa McEndree, global head of marketing & corporate brand, Blackhawk Network. “This year more than ever, consumers’ holiday shopping plans will differ from country to country. Because of the ease of giving a gift card and the growing concern over slower delivery times and global inventory issues, even more people have embraced gift cards and are eager to give and receive them. The report found that almost 45% of holiday spending this year among respondents across ten countries around the world will go to gift cards-a 27% increase over last year. PLEASANTON, Calif.– NovemPeople around the world plan to spend more on holiday gifts this year, and more of that spending is targeted at gift cards according to the 2021 Global Holiday Shopping Forecast 1 released by global branded payments provider Blackhawk Network. Blackhawk Network’s 2021 holiday gifting report forecasts 27% increase in gift card spend
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